Recommendations for film tourism development

In order to film tourism toward a better direction, there are some recommendations may effectively influence the future of film tourism development.

Film-induced tourist effectively for communication with local residents is important to impacts film tourism sustainability. However, Chiang and Yeh (2011)[1] indicated that understanding the local resident’s benefit, their attitude and perception toward tourism is important. At the same time, Chiang and Yeh (2011) also indicated that the negative impacts of film-induced tourism often to introduce, such as traffic, transportation problems, public safety, and overcrowding, noise and environmental pollution. This opinion similarly with Saltik, Cosar and Kozak. Hence, the following recommendations face the host community challenges:

1.    The best way of seeking resident to support film tourism is let them involve in the film tourism development (Chiang and Yeh, 2011).
2.    Growth the strategies of destination management is necessary, which will help to change the local resident’s attitude of film tourism (Chiang and Yeh, 2011).
3.    Monitoring the positive or negative impacts of film tourism is important, because those impacts need to make sure it is tolerable to residents (Chiang and Yeh, 2011).

In addition, encouraging good literature development and film making industry is important to tourism development. The potential film-induced visitors will be attracted by the storyline, and then may have a strong desire to travel the destination. So, the success of the movie may let people pay more attention about the film tourism and promote the destination marketing.

Furthermore, there are some advices to face the environmental challenges. Firstly, the environmental education to film tourism stakeholders is important, such as environmental protection advertisement. Secondly, the tourism planner needs to consider about policies of environmental management, such as penalty for environmental damage. Finally, monitoring the ecosystem of the destination is important to maintain the images of the destination, which is beneficial to film tourism sustainability.

Overall, above recommendations main focus on social, economic and environmental challenges, which recommendations may promote film tourism sustainability.

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[1] Chiang, Y. J. & Yeh, S. (2011). The examination of factors influencing residents’ perceptions and attitudes toward film induced tourism. African Journal of Business Management, 5(13), 5371-5377. doi: 10.5897/AJBM11.475