Friday, April 8, 2016

Film tourism and environment sustainability of the destination






International tourism development is deeply affected by entertainment movies. However, the shooting place of movie frequently related to natural environment. The positive image of the natural environment will affects increasing film-induced tourists to travel, but the fast growth film-induced travel may negative impacts to the destination. Therefore, people begin to concern about the relationship between film tourism and ecotourism.

The article: Film tourism and ecotourism: mutually exclusive or compatible? This article is published in 2014 International Journal of Culture, Tourism and Hospitality Research.

This is a good article to discuss the relationship between film tourism and ecotourism and questions whether the two are compatible or mutually exclusive through case studies approach. Sakellari (2014)[1] indicated that the movie plays an increasing impacts role in tourist’s decision making, continually increase tourist willing travel the destination and participate in natural-based activities. This means the increasing film-induced tourists who participate in natural-based activities will challenge for the destination environment sustainability and raises environmental concern of the destination. However, film-induced tourism and ecotourism have indiscerptible related, but film tourism planning has not yet to concern about environmental management problems for the destination. Sakellari (2014) pointed out that according to many cases, the natural place of film making not have a strong capacity to cope with rising film-induced visitors. So, the author thought if tourism policy planner follows strategies such as environmental education initiatives to film tourism stakeholders and film industry can create solutions to environmental challenges, the film tourism would compatible with ecotourism.

In conclusion, the sustainable environment of destination plays an important role in film tourism development. The environment protection is important to maintain a good image of the destination, so that film tourism toward a good direction.






[1] Sakellari, M. (2014). Film tourism and ecotourism: mutually exclusive or compatible? International Journal of Culture, Tourism and Hospitality Research, 8(2), 194 – 202. Retrieved from
             http://dx.doi.org/10.1108/IJCTHR-09-2013-0064

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