Literature review

 MOVIE INDUCED TOURISM: A NEW TOURISMPHENOMENON[1]

This paper came out in 2012 the UTMS Journal of Economics. With tourism industry blooming development, people unsatisfied traditional travel ways, and they want to experience some novel experiences.  In this paper, the author mainly exposed and analysis a new tourism phenomenon called film tourism. As the name implied, people desire to travel a destination after they watch a movie, TV program, DVDs, or dramas.

However, author have good analysis and explanation what film tourism is, how movies induced tourism, what tourists will be attracted, what induces the tourist in their choice of destination. Firstly, film tourism can defined that people travel film location is following the successful movie storyline, and combine visitor personalities and their own unique perspective of the movie, then they develop different experiences and consumption of media images. This means movie is a new way to promote the target visitors to travel and consume different products and services. There three types of tourists of film tourism, which are serendipitous, general and specific. The serendipitous film tourists go to a destination by a chance, and the motivation of these tourists is social interaction and novelty. The general film tourists are not specifically drawn to a film location, but who participate in film tourism activities at destination, and their motivation is novelty, education and nostalgia. The specific film tourist actively seeks out places that they have seen in the film, they will be motivated by self-actualisation, pilgrimage, self-identity, fantasy, romance and nostalgia. Hence, this three different film tourists are the target market of film tourism, who will be attracted to destinations.

In addition, there are two main important theories to analyse tourist make their choice of destination. First one is “3 P’s” concept, which including place, personality and performance. Place means that people where can watch a movie or television; people will be attracted to visit the location where the movie is shot or particular scene, but the scene are not all true, some of the scenes is fabled; the other place also will attract people to visit, such as studio, famous film bases (e.g. Hollywood). Performance means that one country or a region may make people inquisitive and interesting, which lead to they want to escape from the real world into the movie’s story and they are fantasy stories in which the hero. Personality means that a place may be by famous actors staged a scene of class screen, which make audiences deep impression. Secondly, pull and push factors will impacts film tourists to choose a destination. Push factors of film tourist, which means film visitors have a range of possible motivation about ego-enhancement, fantasy/escape, status/prestige, and need for self-identification. In other words, push factors can be interpreted as internal drivers, the critical internal drivers of film visitor is the movies, whether catch the audience’s sight and let them indulge in movies. Therefore, we know that people travel not only associated with filmed landscapes attraction, but also they want to escape the real world and enjoy their good time. On the other hand, pull factors were about external efforts of the location attributes, scenery, landscapes, climate, cultural origin, social origin and activity origin. This means enhancement of the destination images is important to visitor travel. In this paper, the author indicated a new trend of the post-modern tourist, but not specific to research this question.

In conclusion, after we study the literature, we can understand that film tourism have a close relationship with three different film tourists and film destinations. According to “3 P’s” and push and pull factors, we understand film tourists’ motivation to choose the destination. In the last, author indicated that researchers can concern about a new trend of the post-modern tourists issues and its development.

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[1] Gjorgievski, M. & Tropkova, S. M. (2011). Movie induced tourism: a new tourism phenomenon. UTMS Journal of Economic, 3(1), 97-104. Retrieved from http://search.proquest.com/openview/f8c6f03cfd0f01c68c06eafb0db6a552/1?pq-origsite=gscholar