Friday, April 8, 2016
Two videos about Film induced tourism
Dr. Peter Bolan at HTMi on "Film Tourism"
This an interview video, Dr. Peter Bolan is interviewee by HTMi's Mr. Anthony Lack, and he is the Director of International Travel and Tourism Management at the University of Ulster. In this interview, Dr. Bolan explains the positive and negative effects of Film Tourism to the destination where the film was made. Dr. Bolan also explains the opportunity for Governments to increase the economic benefits from Film Tourism.
Recommendations for film tourism development
In order to film tourism toward a
better direction, there are some recommendations may effectively influence the
future of film tourism development.
Film-induced tourist effectively
for communication with local residents is important to impacts film tourism
sustainability. However, Chiang and Yeh (2011)[1]
indicated that understanding the local resident’s benefit, their attitude and
perception toward tourism is important. At the same time, Chiang and Yeh (2011)
also indicated that the negative impacts of film-induced tourism often to
introduce, such as traffic, transportation problems, public safety, and
overcrowding, noise and environmental pollution. This opinion similarly with
Saltik, Cosar and Kozak. Hence, the following recommendations face the host
community challenges:
2. Growth the strategies of destination management is necessary, which will help to change the local resident’s attitude of film tourism (Chiang and Yeh, 2011).
3. Monitoring the positive or negative impacts of film tourism is important, because those impacts need to make sure it is tolerable to residents (Chiang and Yeh, 2011).
In addition, encouraging good
literature development and film making industry is important to tourism
development. The potential film-induced visitors will be attracted by the
storyline, and then may have a strong desire to travel the destination. So, the
success of the movie may let people pay more attention about the film tourism
and promote the destination marketing.
Furthermore, there are some
advices to face the environmental challenges. Firstly, the environmental
education to film tourism stakeholders is important, such as environmental
protection advertisement. Secondly, the tourism planner needs to consider about
policies of environmental management, such as penalty for environmental damage.
Finally, monitoring the ecosystem of the destination is important to maintain
the images of the destination, which is beneficial to film tourism
sustainability.
Overall, above recommendations
main focus on social, economic and environmental challenges, which
recommendations may promote film tourism sustainability.
[1]
Chiang, Y. J. & Yeh, S.
(2011). The examination of factors influencing residents’ perceptions and
attitudes toward film induced tourism. African
Journal of Business Management, 5(13), 5371-5377. doi: 10.5897/AJBM11.475
Film tourism and environment sustainability of the destination
International tourism development
is deeply affected by entertainment movies. However, the shooting place of
movie frequently related to natural environment. The positive image of the
natural environment will affects increasing film-induced tourists to travel,
but the fast growth film-induced travel may negative impacts to the
destination. Therefore, people begin to concern about the relationship between
film tourism and ecotourism.
The article: Film tourism and
ecotourism: mutually exclusive or compatible? This article is published in 2014
International Journal of Culture, Tourism and Hospitality Research.
This is a good article to discuss
the relationship between film tourism and ecotourism and questions whether the
two are compatible or mutually exclusive through case studies approach. Sakellari (2014)[1] indicated that the movie plays an
increasing impacts role in tourist’s decision making, continually increase
tourist willing travel the destination and participate in natural-based
activities. This means the increasing film-induced tourists who participate in
natural-based activities will challenge for the destination environment
sustainability and raises environmental concern of the destination. However,
film-induced tourism and ecotourism have indiscerptible related, but film
tourism planning has not yet to concern about environmental management problems
for the destination. Sakellari (2014) pointed out that according to many cases,
the natural place of film making not have a strong capacity to cope with rising
film-induced visitors. So, the author thought if tourism policy planner follows
strategies such as environmental education initiatives to film tourism
stakeholders and film industry can create solutions to environmental
challenges, the film tourism would compatible with ecotourism.
In conclusion, the sustainable
environment of destination plays an important role in film tourism development.
The environment protection is important to maintain a good image of the
destination, so that film tourism toward a good direction.
[1]
Sakellari,
M. (2014). Film tourism and ecotourism: mutually exclusive or compatible? International Journal of Culture, Tourism
and Hospitality Research, 8(2), 194 – 202. Retrieved from
http://dx.doi.org/10.1108/IJCTHR-09-2013-0064
Thursday, April 7, 2016
Film tourism: benefits and challenges of destination marketing
According to review two articles, which an article
is published in 2011 Worldwide Hospitality and Tourism Themes and the other one
is published in 2010 European Journal of Tourism Research. We can better
understand what kind of benefits and challenges of destination marketing
because of film tourism development.
Movie plays an important role in popular cultures, which also important
to impact the members of society. This means movie may become a communication
tool to publicize some product. So, the place appearance in the movie will be
as a product to make people interesting, so that enhance the destination of the
image (Saltik, Cosar & Kozak, 2010)[1]. As the results, the way of publicizing destination
will attract more and more people arrive the destination of the movie shot set,
which means film tourism will bring benefits to the destination as well as more
challenges to destination marketing.
Film tourism development is benefiting for
destination marketing. Saltik,Cosar and Kozak (2010), stated that film-induced
tourism will directly impact visitor’s travel decisions making, which means a
successful movie will increase film-induced visitors’ demands, so that they
have a stronger desire to visit the place which is appearance in the movie.
Croy (2011)[2] indicated that the potential film-induced tourism
to provide sustained economic contribution to destination, which means
film-induced tourism development have an inseparable relationship with economic
sustainability of the destination. For example, film tourism development can
give more employment opportunities to the destination, and meanwhile,
film-induced tourists will push local manufacturing industry development such
as handicraft products. In addition,
film can make visitor help to find the familiarity feeling to the destination,
which will influence visitor’s behaviours (Saltik, Cosar &
Kozak, 2010). This means encouraging film-induced tourism is
beneficial to promote visitor’s satisfaction, so that stimulating their future
behaviours and repeat visitors intentions. Moreover, movies also can stimulate
some derivative industrial development or other products, such as the hotel
industry, the movie theme parks and products about the movie. Warner Bros.
Studio Tour in London, which is a movie shot base of Harry Potter, and it is a
good example to explain film tourism is benefits for destination marketing.
This studio attracts many Harry Potter fans to visit, people can experience and
understand the movie making process (Learn more), and they also can buy some products about
the movie such as broomsticks, witches’ hats and Harry’s trademark wire
spectacles. Therefore,film tourism development is beneficial the destination market.
At the same time, film tourism also challenges for
destination marketing. Saltik, Cosar and Kozak (2010) indicated that due to
fast- growth popularity or movement of film-induced tourism, local residents
and tourism marketer begin to concern about the negative impacts of
film-induced tourism. Some local residents complain the film tourists who
violate their daily life, coursing traffic jams and overcrowding, and not
achieved expect benefits. For the marketer, they are aware of diversified
marketing strategies and destination management strategies are important to
impact film tourism development. Thus, tourism marketer should let traditional
marketing change to be diversified.
However, some of other factors are also challenging for destination
marketing. Croy (2011) indicated that the film-induced tourism may have a lot
of barriers to people travel, which including resource availability such as
time and money, the accessibility of the destination, such as visa control and
transport limitation. This means above factors will interrupt film-induced
tourist to travel the film destinations. Therefore, people need to consider
about above challenges and find suitable solutions to face those challenges.
In conclusion, film-induced tourism development is
closely associated with the film destination marketing, the benefits and
challenges intertwine in film tourism. So, in order to film tourism
sustainability, film tourism stakeholders need to find solutions to face the
challenges.
[1]Saltik, I.
A., Cosar, Y. & Kozak, M. (2010). Film-induced tourism: Benefits and
Challenges for Destination Marketing. European
Journal of Tourism Research, 4(1), 44-45. Retrieved from
http://search.proquest.com/openview/16d07e21eeacd7ad3d842dad324006d9/1?pq-origsite=gscholar
[2] Croy, W. G.
(2011). Film tourism: sustained economic contributions to destinations. Worldwide Hospitality and Tourism Themes, 3(2),159
– 164.Retrieved from http://dx.doi.org/10.1108/17554211111123014
Tuesday, April 5, 2016
Literature review
MOVIE INDUCED TOURISM: A NEW TOURISMPHENOMENON[1]
This paper came out in 2012 the UTMS Journal of Economics. With tourism industry blooming development, people unsatisfied traditional travel ways, and they want to experience some novel experiences. In this paper, the author mainly exposed and analysis a new tourism phenomenon called film tourism. As the name implied, people desire to travel a destination after they watch a movie, TV program, DVDs, or dramas.
This paper came out in 2012 the UTMS Journal of Economics. With tourism industry blooming development, people unsatisfied traditional travel ways, and they want to experience some novel experiences. In this paper, the author mainly exposed and analysis a new tourism phenomenon called film tourism. As the name implied, people desire to travel a destination after they watch a movie, TV program, DVDs, or dramas.
However, author have good analysis and explanation
what film tourism is, how movies induced tourism, what tourists will be
attracted, what induces the tourist in their choice of destination. Firstly,
film tourism can defined that people travel film location is following the
successful movie storyline, and combine visitor personalities and their own
unique perspective of the movie, then they develop different experiences and
consumption of media images. This means movie is a new way to promote the
target visitors to travel and consume different products and services. There
three types of tourists of film tourism, which are serendipitous, general and
specific. The
serendipitous film tourists go to a destination by a chance, and the motivation
of these tourists is social interaction and novelty. The general film tourists
are not specifically drawn to a film location, but who participate in film
tourism activities at destination, and their motivation is novelty, education
and nostalgia. The specific film tourist actively seeks out places that they
have seen in the film, they will be motivated by self-actualisation,
pilgrimage, self-identity, fantasy, romance and nostalgia. Hence, this three
different film tourists are the target market of film tourism, who will be
attracted to destinations.
In addition, there are two main
important theories to analyse tourist make their choice of destination. First
one is “3 P’s” concept, which including place, personality and performance.
Place means that people where can watch a movie or television; people will be
attracted to visit the location where the movie is shot or particular scene,
but the scene are not all true, some of the scenes is fabled; the other place
also will attract people to visit, such as studio, famous film bases (e.g.
Hollywood). Performance means that one country or a region may make people
inquisitive and interesting, which lead to they want to escape from the real
world into the movie’s story and they are fantasy stories in which the hero.
Personality means that a place may be by famous actors staged a scene of class
screen, which make audiences deep impression. Secondly, pull and push factors
will impacts film tourists to choose a destination. Push factors of film
tourist, which means film visitors have a range of possible motivation about
ego-enhancement, fantasy/escape, status/prestige, and need for
self-identification. In other words, push factors can be interpreted as
internal drivers, the critical internal drivers of film visitor is the movies,
whether catch the audience’s sight and let them indulge in movies. Therefore,
we know that people travel not only associated with filmed landscapes
attraction, but also they want to escape the real world and enjoy their good
time. On the other hand, pull factors were about external efforts of the
location attributes, scenery, landscapes, climate, cultural origin, social
origin and activity origin. This means enhancement of the destination images is
important to visitor travel. In this paper, the author indicated a new trend of
the post-modern tourist, but not specific to research this question.
In conclusion, after we study the
literature, we can understand that film tourism have a close relationship with
three different film tourists and film destinations. According to “3 P’s” and
push and pull factors, we understand film tourists’ motivation to choose the
destination. In the last, author indicated that researchers can concern about a
new trend of the post-modern tourists issues and its development.
[1]
Gjorgievski, M. & Tropkova, S.
M. (2011). Movie induced tourism: a new tourism phenomenon. UTMS Journal of Economic, 3(1), 97-104. Retrieved from http://search.proquest.com/openview/f8c6f03cfd0f01c68c06eafb0db6a552/1?pq-origsite=gscholar
Sunday, April 3, 2016
About the blog
Hello,
everyone. Do you love watching movies? Do you love travel? When you watching a
movie, do you have a strong wish to travel the destination of movie? I think
you would love to go there, because after you watched one of the interesting movies,
you could be attracted by some scene of the movie. When I first time to watch a
movie called the Lord of the Rings, I had a strong desire to travelling to the filming
location, because the scenery of movie attracts me. So, in this blog, I will mainly
introduce a new phenomenon in the tourism industry, which is called film
tourism. Film tourism as an emerging industry will induce a different market of
the tourism industry. However, I will also introduce that film tourism will
brings what kind of benefits to the destination, and what kind of challenges. I
hope you like this blog, thank you!
Subscribe to:
Comments (Atom)